REALTOR SAFETY PROGRAM
PROBLEM: There’s a potential for danger in Realtors daily routine. The National Association of Realtors created a program to spread awareness and keep Realtors prepared, but they needed print assets for event tables and a social media campaign to lead Realtors to their site.
SOLUTION: By using eye-catching and familiar images to draw attention, social media posts were made to deliver vital safety information to Realtors without burdening them with too much text. These digital and print assets helped raise website visitation by 15%.
SOCIAL MEDIA DESIGN
LARGE FORMAT PRINT DESIGN
PHOTO EDITING
SOCIAL MEDIA DESIGN LARGE FORMAT PRINT DESIGN PHOTO EDITING
Realtor Safety Tips
Realtor Safety Tips social posts give Realtors relevant information for being smart and cautious on the job. The challenge was finding the perfect photos, both background and foreground, to attract the eye and make the viewer want to read what the post has to say. Legibility and boldness were the driving forces behind each design.
Digital Assets
Realtor Safety Program has a large digital presence across Facebook, Instagram, and NAR websites. The objective was to create clean, legible designs that want to be clicked. All photos were sourced and edited to be bright and inviting.
Realtor Safety Banner
NAR hosts many Realtor events nationwide and they required a roll-up banner to represent their table. Bold typography and a splash of color goes a long way in attracting engagement.
