Ignite Others

Ignite Others was a National Association of Realtors program aimed at connecting students with valuable information regarding the home-buying process.

PROBLEM: Ignite Others, a brand new NAR program, had nothing but a logo and a dream.

SOLUTION: Supporting colors, textures, fonts, and iconic imagery were necessary to build the Ignite Others brand from the ground up. The goal was to evoke the feeling of “lighting another’s’ flame to succeed”. To achieve this, gold and black adorn all assets, representing both success and power. Images were chosen to represent “unity”, because learning is a group effort. Pictures of sparklers and glitter helped elevate the core principle of Ignite Others, but not accidentally representing the 4th of July was a challenge in development.

BRAND CREATION

BOOKLET DESIGN

PAMPHLET DESIGN

SOCIAL MEDIA DESIGN

TYPOGRAPHY

BRAND CREATION BOOKLET DESIGN PAMPHLET DESIGN SOCIAL MEDIA DESIGN TYPOGRAPHY

Inaugural Gala Booklet

For NAR programs to succeed, they need donors. The sole purpose of the Inaugural Gala dinner party was to thank current donors and to generate new interest in donating to Ignite Others. This booklet was designed to coincide with the event, encompassing all the wonderful people and partners that make programs like these possible. One struggle in production was fitting the enormous amount of callouts in an attractive and legible way. A little bit of hierarchy saved the day!

FRONT COVER

SPREAD PART 1

Leadership Week
TABLE DISPLAY

Leadership Week is one of the many events though the year that displays the latest and greatest NAR programs. This table display was created as an informing tool for Ignite Others during in-person events. A layout was chosen that uses both negative and positive treatments for readers to differentiate the different sides of the table topper as they read. The light portions are packed with readable information while the dark parts are lit up by Ignite Others imagery and the core principles.