MIPIM
MIPIM ("Le Marché international des professionnels de l'immobilier" in French, which translates to "International Market for Real Estate Professionals") is a property and real estate trade show in France.
PROBLEM: National Association of Realtors’ portion of MIPIM needed a fresh coat of paint.
SOLUTION: Crafted a patriotic (but not too 4th of July) branding that evokes the beauty and opportunity of the USA and Canada. Modern block patterns of Americas’ colors accent all assets to give a fresh, bold feel. Those colors translated well to the typography and layouts used in various printed invitations and floor sticker. Where there was room for extra designs, postcard design elements were used to give a welcoming spirit.
EVENT BRANDING
PRINT DESIGN
PHOTO EDITING
TYPOGRAPHY
EVENT BRANDING PRINT DESIGN PHOTO EDITING TYPOGRAPHY
Printed Invitation Flyers, Cards,
and floor sticker
FLOOR STICKER
Printed wall panels
Between the various tables and sections of MIPIM are wall panels. All photos were selected and edited to to show the beauty and variety of the USA and Canada. Perfect color balance and exposure were paramount in making these images pop.
